Running Shoe Websites, Why This Champion Marathoner Says Running Shoe Stores Are Off Track

Running Shoe Websites,Running Shoe Websites Uk,Running Shoe Websites Usa,Running Shoe Websites Australia,Running Shoe Stores Near Me,Running Shoe Stores,Running Shoe Shop,Running Shoe Shops Near Me,Running Shoe Shop London,Running Shoe Stores Austin,Running Shoe Stores Vancouver,Running Shoe Stores Toronto,Running Shoe Stores Madison Wi,Running Shoe Stores Houston,Running Shoe Stores In Richmond Va,Running Shoe Stores Nearby,Running Shoe Stores San Antonio,Running Shoe Stores Portland,Running Shoe Stores Chicago,Running Shoe Stores Albuquerque,Running Shoe Stores That Fit You,Running Shoe Stores Around Me,Running Shoe Stores Atlanta,Running Shoe Stores Ann Arbor,Running Shoe Stores Los Angeles
Running Shoe Websites – Image via www.dhresource.com

Running Shoe Websites – Before opening the Boulder Running Company (BRC) which changed the industry in 1995, South Africa Mark Plaatjes had two national titles under his feet – one in a marathon and one in cross-country. When the Olympics banned his country because of apartheid, it seemed to destroy Plaatjes’s dream. But he later found success as a naturalized American, won more than 20 major marathons and won the 1993 world title in the field of discipline.

Before opening the Boulder Running Company (BRC) which changed the industry in 1995, South Africa Mark Plaatjes had two national titles under his feet – one in a marathon and one in cross-country. When the Olympics banned his country because of apartheid, it seemed to destroy Plaatjes’s dream. But he later found success as a naturalized American, won more than 20 major marathons and won the 1993 world title in the field of discipline.

Running Shoe Websites

To be clear, Plaatjes does not knock the trend of minimalist or maximal running shoes specifically. He also did not consider them the root cause of injured runners at this time.

He focused on why, even with this well-meaning innovation, people still suffered injuries for the same old reasons.

“The biomechanical tools that people have fallen on the side of the road,” he said, referring to the services offered at BRC, such as gait analysis and the installation of professional shoes. “Everything we did before was not offered anymore.”

But Plaatjes does not place errors only in shoe stores.

“Shoe companies are partly to blame,” he claims.

According to Plaatjes, medium support shoes are used to become bread and butter products, and a running shoe shop can only sell eight brand styles. But now there are more shoes on the market than before, and every approach runs mechanics in a different way.

And Plaatjes believes a combination of more shoe choices and less in-store education increases the risk of injury.

An Improvement Hoping for Future Injuries

So what will the shoe store do differently? Place the PT office just above the 5,000 square foot shop, for one – something that Plaatjes said was no other store.

And he said he would focus again on staff training that helped make BRC become famous in the past.

“People are put into the wrong running shoes all the time,” Plaatjes said. “Almost every brand has something that will work, but we have to pay attention to the details.”

Education, Selection and Customization

At In Motion Running, Plaatjes plans to provide a choice of solid running shoes, including some of its favorites such as Brooks and Saucony. These brands, he said, “have not disposed of babies with bath water” when it comes to trends in running shoe designs.

Plaatjes will train its staff in analyzing gait videos about treadmills and also pronation education (inward or outward rotation of the legs on impact) for runners. Customers will be able to try different shoes and enter a few miles of testing to see what works. And those who suffer injuries related to running or trying to prevent a repeat of it can visit the physical therapy office to seek advice and rehabilitation with Plaatjes.

The game of running shoes is crowded, and the Plaatjes aim against intense competition. To be sure, the runner’s injury is complicated and not just the result of what is on their feet. But with his genealogy and experience, Plaatjes believes he will find and fulfill requests.


Shoes Trends 2018