Bergners Shoes – Department store chain Bon-Ton Stores might examine brand-new methods to turn out superhigh frequency identification for product visibility, after proving gains in display screen compliance as well as sales at its 180 shops’ shoes and also luggage departments. Throughout the past two years, the business has actually been deploying the technology to track whether the footwears and luggage it carried sale were offered on display screen.
The system released in 2014 as a three-store pilot for display screen shoes, then expanded to various other areas in 2015, and afterwards to the baggage division in 2015. Bon-Ton is currently investigating other applications to track some high-value items in various other divisions. The remedy, referred to as Inventory Administration, is supplied by Zebra Retail Innovation Solutions and consists of portable MC3190-Z RFID viewers, as well as UHF RFID tags, managed by Bon-Ton Stores’ own software.
Bon-Ton Stores operates Bon-Ton, Bergner’s, Boston Shop, Carson’s, Elder-Beerman, Herberger’s and Younkers stores. The business says that given that it began tracking display merchandise in footwears and also baggage, it has actually virtually eliminated exactly what had actually depended on a 20 percent non-compliance price throughout a typical selling week. Each product missing out on from display screen is possibly a missed sale, says Lisa Celebre, Bon-Ton’s store operations VP.
Typically, sales associates at each store would by hand evaluate exactly what samples were on screen in the footwear department every day, in order to guarantee that footwears marketed were represented because screen. This was a taxing procedure, however, that was prone to errors. In looking for a technology-based system, Celebre claims, the firm wanted better efficiency as well as accuracy of these display-compliance checks.
In the shoe division, a single shoe is presented for each kind of footwear– brand name and style– that is supplied. In 2015, the company began piloting RFID modern technology. First, at three shops, it decided to attach a UHF RFID tag from one of multiple tag service providers per sample shoe, then linked each tag’s unique ID number to the stock-keeping device (SKU) information in the Zebra software application business’s monitoring software program, discusses Tom Moore, Zebra’s sector lead for retail and friendliness. After piloting the innovation for a number of months, the retailer broadened the release to 25 stores and after that 180 during the training course of 2016 and early 2017.
Daily, two partners use the MC3190-Z readers, each beginning on contrary ends of the department display screen as well as working their way from that end to the other. The portable tool records the ID numbers and also forwards them to the software program, which links them to the relevant data. By devoting two personnel to the task, the store can have redundancy to make sure that no tags are missed.
Once both tag read occasions are finished, sales workers can then access the software program, watch the checklist of display things and notice any kind of inconsistencies, such as a missing out on footwear. Usually, they publish the outcomes to ensure that the partners could lug the published information with them as they tackle finding missing out on samples. If the missing shoe could not be discovered, they could enter the back area, obtain another example shoe for that brand name and also design, use an RFID tag as well as upload it into the system.